Why Skype for Business can help your Business

Why Skype for Business can help your Business

We all know that running a small business is no mean feat. Business survival rates have fallen significantly since the financial crisis with 55 per cent of small and medium-sized enterprises (SMEs) failing in less than five years according to research by the Royal & Sun Alliance Insurance Company (RSA).

For most people, running a company can be an up-at-dawn daily siege. The challenges can be insurmountable and we must make the best out of finite finances, time and resources available to us. With the odds being less than favourable, the money is on the smarter businesses that are looking at ways of cutting overheads.

One way of reducing costs is by using Skype for Business; a video and voice calling application which allows users to instantly exchange images, documents, text and video messages and make low-cost international calls.

Because the make-up of a small business is different to that of a large one, there is far less scope for internal meetings. Instead, these businesses are more externally orientated and are seeking to connect with their prospects often on their mobile phones anywhere in the world. Keeping costs down is vital for any business and by switching to Skype for Business, a company can benefit from low-cost international calls to landlines and mobiles.


The second and perhaps bigger advantage is that the use of video conferencing with clients anywhere in the world means less expenditure on flights, hotel bills and fuel bills. It also means less time is spent travelling for non-essential face to face meetings which can just as easily be done on Skype. This makes keeping in touch with customers easier and cheaper.

Last but not least, Skype for Business makes your business more accessible as it allows your prospects and customers to call you from anywhere in the world with the press of a button. Using channels like Skype at reduced cost is a sure-fire way of heightening client engagement.

Skype for Business is just one of the ways the Landmark Technologies can help your business.

Landmark Technologies is the UK’s only workplace IT solution provider operating out of 6 locations in the City of London and West End. We have a heavy presence in the square mile with specialists housed in some of the most iconic buildings in the capital.

Our reputation is built on our single-minded determination to achieve the highest levels of effectiveness. That effectiveness depends on our ability to continually align our offering with the needs of our clients.

We have strong partnerships with the world’s largest technology providers which means we can offer your business the solutions that can provide tangible results.

To find out more about our services and how we can help your business, get in touch today.

About the author

Richard gained a Bsc from UEA in Business Management, since then he has worked within the Serviced office Industry for over 10 years. He enjoys the diversity of products and solutions at Landmark Technologies disposal in an ever evolving industry.

Richard is currently Captain of Chelmsford 3rd X1 Hockey team (who are challenging for Promotion) and in the Summer he plays cricket for Great Totham as an all-rounder. For his sins he is also an Everton fan.

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